SmartMedia is a flash memory card standard owned by Toshiba. It was launched in the summer of 1995 to compete with Intel's unsuccessful MiniCard and SanDisk's wildly successful CompactFlash format, when flash memory was still being pitched as the successor to floppy disks. Originally named Solid State Floppy Disk Card (SSFDC), a SmartMedia card consists of a single NAND flash EEPROM chip embedded in a thin plastic card. Its primary advantage was the lack of a built-in controller in the card, which kept the cost down.
Typically, a SmartMedia card was used as storage media for a portable device, in a form that can easily be removed for access by a PC. For example, a digital camera would use a SmartMedia card for storing image files. With a SmartMedia reader a user could copy the pictures taken with the digital camera off to his or her computer. Modern computers, both laptops and desktops, will occasionally have SmartMedia slots built in, but this is becoming less common as SmartMedia becomes less common.
SmartMedia cards come in two formats, 5V and 3.3V (sometimes marked 3V), named for their main supply voltages. The packaging is nearly identical, except for the reversed side of the mechanical orientation notched corner.